Open - Easy Open Packaging
What will your customers remember about your packaging, product and – ultimately – your brand?
With 52% of consumers naming difficulty opening packaging as their most common frustration, “wrap rage” is a growing problem. Indeed 40% of European consumers will not buy over-packaged products.
And hard-to-open packaging can also lead to damaged and wasted contents. Yet nothing beats the convenience of successful packaging, the sensory pleasure of opening a pack, and the release of the contents’ fresh aroma.